1. Considering your family and giving examples a) Evaluate how the Internet has had an impact on consumer buy behavior. b) How might your company use the Internet to direct a proper market scheme? 2. Why be so many companies trying to standardize their planetary merchandise mixes? attached your companys current touch, will you fall the similar trend? Why and why not? With examples, come on the limitations to this approach. 3. Define marketing environment, and how does it affect the formulation of your companies marketing mix? (You can use SWOT analysis as an example) 4. What is your companys segmentation scheme? How do you awaycome the target market? How do you position your company in the marketplace? 5. What is worldwide brand? Would you like to buy global brand or local brand? Do you postulate to build your brand to become global? What are the durability advantages and risks associated with companies initiatives in building globa l brands? 6.
Given the current plaza of your company and products, how do you differentiate it from any of the other brands in the same industry? How would you make a proper marketing strategy that can help you win the market nerve tract of land and sustain in the marketplace? 7. If your company is around to forecast the international market (you can point out the particular(prenominal) country) for expanding market share and improving sales, what potpourri of advertising strategy would you make? Standardization or localization? Why? 8. What figure of criteria you usually consider for choosing the foreign mark et to enter? What would you do before you de! cide to go international? (based on your companys specific condition and the products you made)If you want to get a full essay, order it on our website: OrderCustomPaper.com
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