Marketing Plan for canon

The Printer Market in Australia The food food marketplace in colligate is the Australian revolutionary-sprung(prenominal)spaperman market. The newfoundspaperwoman industry relates to the marketing of a ware which is based on technological advancements to provide consumers and businesses with solutions for feeling and legion(predicate) some other value added services and features. The Australian pressman market can be characterized to be an Oligopoly market with 7 key role players in the Market, with 3 main players having more than 50% control of the correspondent industry.The market share from the various newswriter vendors are as follows: The Market share of newspaperwoman vendors in Australia are depicted as follows The above depiction of the market share of the top 7 vendors show that HP has a command position with 27% of the printing industry, with close pursual by Canon Australia Pty with 25% market share and other players implicate Lexm ark, Epson, Brother , Dell and Kyocera and the Others include Kodak who is a new dispatcher into the printer segment. The printer industry is going by dint of close competition with all players trying to increase their share of the pie. The players in the industry resort to price competition and differentiation.

For manikin Kodak who is a new player into the Printer industry launched their new printer Easyshare 5500 which reduced the cost of printing by 50%.( IT Wire,2008). moreover Dell who is a reasonably a new player with expertise in the Personal computer sports stadium has ventured into the printer industry. The pr inter industry has shown a greater take of ! cerebrate towards Multi Function Printers and the demand for single function inkjet printers grow reduced. Consumers right away preferred multifunction inkjet printers (MFPs) over single function units (SFPs). The MFP market registered 19 percent growth while the SFP(Single Function Printer) market really declined 2 percent since last 2003(CRN,2004).Furthermore In the guerrilla quarter, inkjet MFPs gained 52 percent of the total inkjet market, in comparison to 46 percent...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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