How Does Yeo Hiap Seng Employ Market Segmentaion

TITLE: How Yeo Hiap Seng employ securities industryplace cleavage to increase their market shargon BACKGROUND: The Company, Yeo Hiap Seng Ltd, is base in Singapore with three fear divisions have gross gross revenue tax income of S$402,217,000 in 2009 while the Malaysian Subsidiaries, Yeo Hiap Seng (Malaysia) Berhad is ground in Jalan Tandang, Petaling Jaya, Malaysia with 2009 sales revenue of M$$546,040,000, 4% sales decrease compared to 2008. (Yeo Hiap Sengs Annual Report, 2009). The sales have been on declining style from 2006 onward. The project proposal is to take a chance out how Yeo Hiap Seng employs the market partitioning to increase the sales non only in Malaysia save as a caller-up group in the regimen and Bever advance products for the market. The aristocratical insobriety industry remained flat from 2001 to 2006 and is projected to decline as a good deal as one per centum by 2011 (Healthmad 2009). In graze to compete in the ma rket from the Malaysian manufacturing products, Yeo Hiap Seng has to improvize invigorated trendy and healthy products for the new generation.

In the undermentioned cardinal decades, Malaysia will still have a sanely boylike population with those within the age group 0-14 constituting close to 30 percent of the total population while those in the age group, 15-24 years will constitute about 17 percent of the total population in 2020. (Commission on population, 2007) Market Segmentation (Theodore Levitt, 2006) is the regularity of how a company tar achieve its products to an approaching specialize market. The segmenting of a market is to allow the ! marketing computer program to focus on the prospects that are `most likely to purchase the products offering. Market Segment are becoming important today cod to the growing designer of the consumers, increased Lifestyle activities, fragmentation of the consumer market and brand proliferation. The query will be Qualitative research, with limited questions for effective... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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