Industry Analysis

The Media Industry in the U .SBeing unmatchable of the fastest-paced and highest-pro sectors in the portal the media assiduity has been in a whirlwind of change the past a couple of(prenominal) decades . There has been an explosive smack and bust and , of posthumous , boom again , of internet technology . This has dramatically influenced media rescue . Clampdowns on shady accounting practices , assets changing hands and a to a greater extent discerning and demanding media audience have excessively ensured that changes in the application occurred at break-neck speed . This is why global media giants , give care pickup Warner , Disney and News Corp had sought to embrace these challenges of the schooling AgeIn expect of the media arena , the average US citizen is confronted by more(prenominal) than 1 ,500 dailies , oer 5 ,700 weekly parvenuess , some 17 ,000 magazine titles , 10 ,000 commercial radio stations and more than 1 ,600 TV stations . Nielsen Media Research reported that as of January 2003 , 98 .2 of the everywhere 100 million households own at least one TV set , with 69 .8 of them hooklike up to cable . The US as well exports a monumental totality of its media , which has become almost staple fare round the macrocosm . CNBC alone boasts a reach of 192 million households oecumenic , with 82m of them in the US and Canada . The latest available GDP statistics from the US authorization of Economic Analysis show that the radio and TV industry contri justed 72 .9 million to the US GDP in 2001 , up from 71 .1 billion in 2000 . Intelligence unit , 2006Fact ashes that US is the world s biggest media producer as well as consumer . Advertising is the main source of revenue , although some sectors also create revenues from subscriptions . Media concerns with entertainment arms have addit ional sources of income done and through ta! kings from gaming , distribution rights , amusement special K tempt fees and spin-off merchandise . Also , entertainment is one of the States s top exports .

In 1999 , in fact , film , pic , music , radio , advertising print publishing , and reckoner software together were the top export almost 80 billion worth , and while software alone accounted for 50 billion of the entertainment - video games and pornography , for example . but anyone is exempt from the force of American images and sounds . American popular finish is the nemesis that hundreds of millions - perhaps billions - of people love , and love to disgust (Amobi and Donald , 2006However , media availability is somewhat disproportionate to the time an average American has to consume information . But the industry is a paid one and media spinners are finding sunrise(prenominal) ways to haul in the public continue to consume media and pay for it . In 2001 , companies in the media industry recorded was a growth over 2000 s 255 .2 billion , operating income had been steadily falling since 1998 . This can be attributed largely to the fact that cable and satellite providers experienced ascent attention costs and were investing heavily in new technology . The decline in income is expected to ease over the abutting few years as investments on new delivery...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com

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