Marketing Principles :: GCSE Business Marketing BTEC Coursework

Marketing PrinciplesA. Definitions1. ABC ABC stands for activity based costing. This is decided as a method which identifies various activities needed to provide a overlap and determines the cost of these activities. I would say it is a method of breaking big bucks the process of the business activity down to its root components. Then the causes of win losses atomic number 50 be weeded out. For example, in a store tantrum in which I worked, there were a few major departments which include receiving, stock dept., pick/pack, and shipping department. Merchandise traveled through the warehouse along this pathway. If say, production (boxes shipped) is down, we can specify the cause using this technique. kind of of just knowing that production is down, we whitethorn learn that the receiving dock is support up , which leads to no merchandise for the stock dept., which results in orders being held up on the flows. Management can then(prenominal) find the cause of the rest in receiving and go from there.2. ADEAStands for the Age Discrimination in Employment Act, which, concord to text, prohibits age discrimination and mandatory retirement. It was established in 1967. It pretty a great deal explains itself. Basically, there cannot be a maximum age for employees, and termination can not be based solely on age. A true(p) example of this would be a mother returning to the work force. They may be frowned upon due to their age. I have read somewhere that throng over the age of forty are in a saved class, and cannot be discriminated against by virtue of the law.3. BARSThis stands for Behaviorally Anchored Rating Scale. It is defined as a rating technique that relates an employees performance to a specific crinkle related incident. This definition doesnt really help me. It seems that the procedure is to define certain personality traits that are essential for a certain function, then to rate the prospective employee based on a scale of these tr ait. For example, soul applying to be a chef would be hired on base on a number of traits, one being prior experience. A decennium on the scale would be something like, 10+ years of experience in a 4 star restaurant, while a zero would be no experience. The employees worth could be determined by a composite of all these scales.