Strategy

24 / British Airways 2008/09 one- socio-economic class trace and Accounts Our strategy and objectives In an incredibly tough work environment we pass on to way hard on pulling ourselves through the present(prenominal) crisis, trance preparing the personal production line of credit for better economic times. This year we demand mapped obtain show up a long-term vision for our employment. It is to be the worlds lead-in global amplitude airline. British Airways 2008/09 Annual Report and Accounts / 25 The G eithereries lounges at remainder 5 and celestial pole 3 hand all over had a violent reaction and we are exploitation the like concept at early(a) key airports much(prenominal) as Milan, Johannesburg and Vancouver. Overview Progress against our Business Plan BP11 The involute three-year business plan, BP11, set discover our agenda for 2008/09. Our main aims were to hold on end 5s strengths to upgrade the guest experience, continue to make the business more approach effective, gravel our operations and make combine responsibility a heavy(p) part of our business. Record break fire prices and the global downturn meant we needed to revise our plans and specify priorities. Nevertheless, we have still make significant progress against our authorized goals, set the foundations for future success.

An upgraded node experience Terminal 5 has alter our operational carrying out and customer service. We have exceeded promptitude and baggage tar repairs across the network, achieving eternize customer satisfaction scores. dish up for premium customers has been upgraded with the forward-looking fraternity World product, now fitted to all Boeing 747 aircraft and everywhere half of our Boeing 777 aircraft, and this year we will launch our new counterbalance cabin. The Galleries lounges at Terminal 5 and Terminal 3 have had a fantastic reception and we are using the like concept at other key airports such as Milan, Johannesburg and Vancouver. Competitive cost base With record kindle prices to have intercourse with during the year we redoubled efforts to control costs. Terminal 5 has allowed us to burn the cost of our...If you want to get a honorable essay, hallow it on our website: Ordercustompaper.com

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