The History And Background Of Yahoo Marketing Essay

The History And Background Of yahoo Marketing EssayA high society symbol is regarded as a unique mark or design that identifies a certain firm. In most cases, a telephoner symbol passs to be more central than the assets of a confederation when it comes to the companys identification by the public. All of the international as nearly as regional crinkle firms, including chawbacon, tend to have their proper(postnominal) company symbols, which helps them for public identification. For instance, the company symbol for rube is yahoo (Mortensen p25).The distinguish executives of chawbacon are committed business individuals who ensure that the firm runs swimmingly in the business fraternity. yokels severalise executives involve Marissa Mayer who is the Chief executive director Officer, the President, as well as the Director of the company. David Filo is the Co-Fo infra and Chief of bumpkin. Kenneth Goldman holds the key stake of the Chief Financial Officer. Ron Brachman is the Chief Scientist and Head of Yahoo Labs. Finally, there is Henrique De Castro who holds the rank of Chief operating(a) Officer at Yahoo (Snell p31).Yahoo is an American profits corporation, which has its headquarters in Sunnyvale California. The firm was found by devil individuals, David Filo and Jerry Yang, in 1994, and was incorporated in the business world in prove the year 1995. Yahoo tends to generate its revenue from the display of text-based links to advertisers Websites, which is regarded as hunt advertising, from the display of graphical advertisements, which is regarded as display advertising, as well as from other relevant sources (Snell p33).As an internet corporation, Yahoo offers a number of products and services to its esteemed customers. The company has a strong engine room and insights that helps it in the delivery of digital subject area and experiences across the globe and conversation devices. The firm tends to provide online services and properties to its users, as well as market services aimed to connect with Yahoo users. This is done through a statistical distribution of network of third party entities. Through its search engine, Yahoo face, and its network portal, the firm provides services such as advertising, Yahoo Mail, Yahoo Finance, Yahoo Directory, fantasy sports, online mapping, social media website, Yahoo News, as well as Yahoo root words. The firm has properties, which are tailored to users in certain international markets. The properties embroil social networking websites (Meme and Wretch), and Yahoo Homepage (Mortensen p69).The services offered to users of Yahoo are divided chthonic three categories. The categories include Media, Communications and Communities as well as Search and Marketplaces. Under the Communications and Communities category, the firm offers Yahoo Messenger, Flickr, Yahoo Answers, Yahoo Mail, machine-accessible TV, and Yahoo Groups. Services offered under this concomitant category en up to(p) the users to create themselves in groups and share photos, common interests, as well as cognition (Snell p47).The Search and Marketplaces category tends to answer the information needs of the users through the search results pages and across Yahoo. The search offerings of the company include Yahoo Local, and Yahoo Search. These offerings are free of charge for the users and help them discover new content on the internet. On the other hand, the Marketplaces offerings include Yahoo Small Business, Yahoo Real Estate, Yahoo Travel, Yahoo Shopping, and Yahoo Autos. With these properties, the company enables users to research and freshen up specific unclutterics or fields of interest and ex transform information with parties of akin interest (Snell p49).The final category is the Media whose services are tend to lock away the Yahoo users with online services and content especially on the web. The services provided under this category are free of charge to the users. Services pr ovided include My Yahoo, Yahoo Finance, Yahoo Homepage, Yahoo Toolbar, Yahoo News, Yahoo Entertainment, Yahoo sports, and Yahoo Contributor Network (Snell p48).In the internet business, Yahoo tends to have a number of competitors who keep the company on toes in basis of feat and service provision to the customers. The main competitors for Yahoo include Google Inc., Acxiom Corporation, Agilysys, Inc., AOL Inc., Adobe Systems Inc, Facebook Inc, and Callidus Software, Inc. among others. These competitors tend to compete in terms of service provision to the internet users. The top competitors of the named ones for Yahoo are Google Inc., and AOL Inc (Mortensen p72).The key executives in the firm head the organise of the organization. The head of the structure is the Chief Executive Officer who is also the chair of the firm. The Chief Executive Officer usually does most of the managerial activities and decisions in the firm. Other key executives who makes the top of the organization structure includes the Chief Operating Officer, Chief Financial Officer, Chief of Yahoo, and Chief Scientist and Head of Yahoo Labs. The offshoot and development of the firm majorly depends on these individuals (Associated Press).The management of the company mainly lies in the hands of the Board of Directors and the Key Executive members of Yahoo. The management aggroup of the company tends to manage business at the company by ensuring that employees perform their duties as scheduled, and that the users of Yahoo receive the best products and services in the market (IFM).In 2011 family, the management team headed by the chair of the firm decided to set down the then Chief Executive Officer, Bartz. This decision was consequential in terms of business for Yahoo when a number of potential buyers came in with the idea of buying parts or rather the whole firm.In September 2012, the current Chief Executive Officer of Yahoo make a decision of closing the deal the company had with Aliba ba in her managerial post. This particular deal was controversial and it earned the company a negative ascertain in the business fraternity. The closure of the deal hited the companys fiscal black market in a positive way by giving the company 625 million US Dollars (IFM).In relation to sales and earnings of the key financial finding for Yahoo is that the company has been able to grow its fucking line. In the 2012, despite the stagnant revenue growth, the companys bottom line was able to grow from 1.0 billion US Dollars to 3.9 US Dollars. In the earning statement of 2012 delivered by the companys Chief Executive Officer, she stated that the firm was able to show a revenue growth in 2012 for the first time in a period of four years. The variables that tend to affect the earnings of the company include revenue, earnings per share, price to earnings ratio, and return on equity. The variables tend to change from time to time and this affects the earnings of the company (Mortensen p5 6).There are a number of activities and decisions that the company did to affect its financials. For instance, in 2012 during the quarter that the company do progress in its financials, it is indicated that various activities took place. The CEO stated that the executive team was reshuffled leading to its growth, there was the launching of unbelievable Yahoo mail and Flickr spry experiences, as well as signing of major business partnerships with the CBS Television, and NBC Sport (Snell p38).There are also a number of decisions that the company made which led to negative impact of its financials. They include signing a business deal with the Alibaba group, creation of the Yahoo search image in 2006 that brought up sexually explicit images, and rejection of Microsoft Corporations bid of acquiring the firm in 2008 on the basis that Microsoft had undervalued it. These decisions led to the fall of the companys financials (Mortensen p81).It is with no doubt that worldwide answers are affecting business at Yahoo. For instance, there are various global issues that can be discussed. Advancements in technology is one of the global issues that affect business at the company since it is an internet company. Many technologically ripe companies around the globe are coming up with advanced internet service provision, and this tends to keep Yahoo on toes (Belew and Joel p35). other global issue of concern is the fact that majority of people around the globe circulate through the social medias in the internet. Since the company offers such services, increased numbers game of subscribers on social networks around the globe affect business operations at the company. The company has to provide the best services to its customers (Belew and Joel p33).Challenges that Yahoo has been set about over the years in business operation is a relevant topic that was left out. One of the main challenges that the company has been facing in the past years is poor management. For instance , until the appointment of Mayer as the Chief Executive Officer of the firm, the company had plunged into poor leadership. This is clearly indicated by the poor financial reports the company used to report in the past years (Belew and Joel p56).Another challenge that the company faced in the past, and was a great acquittance is the fact that the company had signed a business deal with Alibaba Group and that it had created a Yahoo Search image that showed sexually explicit images. The company received a lot of criticism from the public, whereby it lost some of its customers (Mortensen p43).